- English
- United States
Goodyard Hair
PureLift Hair is a pre-lightened, undyed hair collection where the hair’s natural melanin is lifted to varying degrees, creating a range of natural shades. This process preserves the hair’s integrity, providing a perfect base for custom coloring while maintaining a healthy, luminous look.
PureLift Hair is a pre-lightened, undyed hair collection where the hair’s natural melanin is lifted to varying degrees, creating a range of natural shades. This process preserves the hair’s integrity, providing a perfect base for custom coloring while maintaining a healthy, luminous look.
We use premium virgin hair for our PureLift Hair Collection, ensuring that even after coloring, the hair maintains excellent texture and durability.
Based on our testing, PureLift Hair Color products last about three months longer than finished extensions of similar quality. However, the lifespan ultimately depends on the stylist's coloring technique and how well the client cares for the hair.
We do not recommend further bleaching
Be sure to select a PureLift Hair that is close to your desired color goal. If the color difference between the PureLift Hair and your desired color goal is too significant, the dyed hair may fade more easily.
The process for coloring PureLift Hair is comparable to standard dyeing procedures. Choosing the closest PureLift Hair match to your final color goal will eliminate the need to bleach the PureLift Hair before depositing dye.
